Ecommerce Marketing Manager

Sales & Marketing · Bend, Oregon
Department Sales & Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation DOE

Lora DiCarlo is seeking an experienced and capable Ecommerce Marketing Manager to join our growing team. This permanent position is full-time and located in Bend, OR.


In this position, you will work to optimize the performance of our global ecommerce website and customer base. We are expanding from a single language/currency website to a multi-language/multi-currency EU/UK website(s) within the next 3 months. Additional country-specific storefronts and are anticipated by the end of 2020. The Ecommerce Marketing Manager works under the direction of the Digital Marketing Director.


Lora DiCarlo is a global consumer brand in sexual health and wellness.  Our mission is to help individuals explore their sexual health and wellness with positivity and confidence.  We work in a values-based culture based on respect, empowerment, and integrity.  We offer an employee friendly benefits package including equity grants, 401K, formalized professional development plan, career coaching, and fully-paid health, vision, and dental benefits.


Join us in Bend, Oregon and enjoy a renowned quality of life, with big-city opportunities and small-town neighborhoods. Well known for our outdoor recreation and thriving entrepreneurial ecosystem, we also host some of the Northwest’s best festivals and events, including TEDxBend, the Sisters Folk Festival, BendFilm, Brewfest, Bend Venture Conference and more. The restaurant scene is dynamic and diverse enough to satisfy any epicurean palate.


Responsibilities


  • Oversee UX; Manage design updates and development in support of digital marketing initiatives

  • Analyze web page performance and optimize based on acquisition, engagement, and retention goals

  • Utilize A/B and multivariate tests including content, creative, and landing pages and make recommendations

  • Implement e-commerce marketing tools like promo-codes, online coupons, events, etc.

  • Make recommendations on optimizations and improvements on backend and frontend functionality 

  • Detect root causes of changes in metrics and effectively communicate these insights to team members

  • Assembling and analyzing sales forecasts

  • Maintain product catalog on website

  • Support SEO strategy and implementation

  • Ensure adherence to global and local legal and compliance requirements

  • Lead the team to ensure the creation, communication, and execution of digital project plans, strategies, and tactics

  • Ability to QA and follow-up on bugs, keeping in mind the business goals, and prioritizing as needed

  • Collaborate with stakeholders to lead requirements gathering and analysis. Coordinate with various departments on day-to-day operations

  • Support data analysis efforts through reporting, troubleshooting and implementation of analysis tools


 Requirements


  • Technical understanding of digital marketing channels (operations and optimization)

  • Technical understanding of CMS and ecommerce platform management

  • Data savvy individual who loves pivot tables, advanced formulas, charting and reporting

  • Assist with managing workflows and deliverables, ensuring on-time completion

  • Strong work ethic with ability to coordinate with internal and external stakeholders

  • High motivational levels, ability to multitask, prioritize and take ownership

  • Keep up to date with emerging trends and technologies. Evaluate current processes, identify and implement improvements. 


Qualification


  • Minimum 3-5 years of experience in the B2C online marketplace, familiarity with eCommerce order fulfilment process

  • Experience working with CMS and ecommerce (BigCommerce/Shopify) platforms

  • Experience working with ESPs (Klaviyo preferred)

  • Extensive knowledge in industry-standard ecommerce concepts, technologies, development frameworks, tools and 3rd party platforms

  • Ability to identify potential crisis situations or weak points and troubleshoot technical situations

  • Ability to adapt to change in a fast-paced environment


Lora DiCarlo is an equal opportunity employer.


 


 

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  • Location
    Bend, Oregon
  • Department
    Sales & Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    DOE